Personal Research

I had started reading a book Possible Worlds by Ralph Schroeder. I was particularly drawn to the chapter From the Laboratory to Consumer Electronics. In his book Schroeder mentions how the Fraunhofer Institute of Stuttgart who were one of the first to establish a European presence on virtual Reality research, had started commercial use within VR. ‘In 1993, the institute had announced only one commercial venture, a collaboration to produce a furniture display. It was clear, however, that this was more of a demonstration showpiece rather than a venture with commercial promise.’ (1996, p.48) As this was one of the earliest test on using VR as commercial venture, it was only seen as a form of ‘art’.

Figure 14. The first (non entertainment) commercial application of VR, the Matsushita kitchen display in Tokyo. This system, which allows customers to select the design of their virtual kitchen, has been in operation since October 1991. (This photograph, taken is September 1994, shows the VPL dataglove and Virtual research HMD.)

The advances of technology now however, has allowed many companies to use augmented and virtual reality in real estate and property sales. This helps customers see potential with VR property tours, allowing people to conceptualise and understand what’s difficult to imagine from a picture or detailed description. Furthermore, clients can experience the space, light and feel of the room without being there in person.

Below is an example of a Virtual reality tour of the Wanda Vista in the Golden Coast. It is incredible how interactive the experience is. You are able to even open the windows to view the incredible view which allows this to be more of a  immersive bodily experience.

Figure 15.  (51 VR, 2017)